What does 대상 (daesang) mean?

  1. 대상daesang

    Grand prize (top award)

    Fine in most situations

대상 (daesang) means the grand prize, the top award at a Korean awards show. In K-pop and K-drama fandom, winning a 대상, such as Artist of the Year at a music awards show or the top acting award at a year-end drama awards, is one of the biggest honors there is.

Where it comes from

대 means "big" or "great" and 상 means "prize" or "award". A different word spelled the same way, 대상 (對象), means "target" or "object", as in 대상 연령 (target age), so context tells them apart.

How to use 대상

Year-end award shows hand out several prizes, but the 대상 is the last and biggest one. Fans count how many 대상 their favorite artist has won as proof of their success.

You say 대상을 받다 or 대상을 타다, "to receive the grand prize". TV networks hold their own year-end awards for dramas and entertainment shows, each with its own 대상.

The word itself is standard Korean, fine in any situation. Congratulating someone with 대상 축하해요! is natural and polite.

Examples

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Asking a friend after an awards show

Who won the grand prize this year?

Congratulating a fellow fan or the artist

Congratulations on the grand prize!

Celebrating your favorite group's win

They finally won the grand prize
Kkachi the magpie

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Other ways to say it

KoreanMeaningWhen
대상을 받다To win the grand prizeStandard phrase.
대상을 타다To win the grand prizeCommon spoken alternative.
신인상Rookie awardBest new artist or actor.
본상Main awardA main category prize, below the 대상.

Questions learners ask

What is a daesang in K-pop?

It is the grand prize at a music awards show, like Artist, Album or Song of the Year. It is the highest honor of the night.

Does daesang have other meanings?

Yes. A different 대상 means "target" or "subject", as in 대상 연령 (target age). Context makes it clear.

How do you say win a daesang in Korean?

대상을 받다 or 대상을 타다.

Related words

Kkachi the magpie

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